70%
Reduced returns
Seven in ten clothing returns come down to fit, not defect. Offering convenient alterations gets it right the first time and takes the reverse-logistics cost off the table.
The care and repair operating system for modern brands.
Alternew turns post-purchase care and repair into a loyalty engine — with AI-powered guidance, a vetted tailor network, and data your team has never had.
- 70%
- of returns are fit, not defect
- 73%
- more likely to buy again after a repair
- 1 record
- across DIY, store, in-house and partners
Request A-2291Live
Care agent · resolved in 40s
“The shoulder seam on my oxford is pulling.”
Repair jobRouted to a vetted provider, standards attached
Available partners
- Faherty
- Primark
- Mel Gambert Custom Shirtmaker
- TheReturn
- Tersus
- Manhattan Vintage Show
- SISU
Why now
Retail perfected the return.
Nobody built the layer that comes after it.
The purchase is one moment. Returns are tablestakes. Ownership is where the relationship is made — and supporting ownership spans warranty, customer service, repair, and quality claims.
Every team owns a piece. No one owns ownership.
- Warranty
- Customer service
- Repair
- Quality claims
- Store ops
- Alternew
AppleCare knows the device before the conversation starts.Alternew knows the garment.
How a request moves
One question. Five right answers.
The Care Agent reads the request, checks coverage, and picks the cheapest outcome that actually solves it — then logs why.
The platform
One system, four rooms.
Customers, store teams, tailors, and brand leadership all work from the same record.
It lives inside your brand, not beside it
Customers never leave your site. The care and repair layer takes your type, your palette, and your voice — so a restoration inquiry feels like part of the shop, not a third-party ticket form.
White-labelled · shown here inside Aura & Élan
Why work with Alternew
Care is the cheapest growth you are not running yet.
73%
Increased retention
Neiman Marcus found repair customers were 73% more likely to buy again within a year. Repair is the cheapest re-engagement channel you already own.
1st
Actionable insights
Data on how customers actually wear and care for your product, captured for the first time. Quantified requests surface your best customers and your worst seams.
What we believe
Three reasons a garment is worth keeping.
Circularity
It's care and repair for clothing, and the planet.
Wearing your clothes for an extra nine months can cut their carbon footprint by 20%. We help people extend the life of what they own and buy more thoughtfully.
20%
less carbon, from nine more months of wear
Heritage
We're future-proofing tradition.
We support small businesses and want to reinvigorate the tailoring profession. Technology is how we make that expertise and craftsmanship reachable for everyone.
Style
Alter your clothes and transform your life.
Clothes that fit let you be your best dressed self. Tailoring is how people fall in love with the wardrobe they already own.
For customers
Fall in love with your wardrobe again.
Ask a question and get the right next step — a care answer, what your coverage includes, a store visit, or a job sent straight to a tailor. Same experience wherever you ask, on your own or with an associate.
- Care Agent
- Any channel
- One thread
For brands
Our experts are at your service.
Offer your customers care and repair that feels like part of the brand, backed by a vetted network. Coverage rules, warranty decisions, pricing, approvals, and routing all live in one record you can actually read.
- Vetted network
- Coverage rules
- One record
For tailors
A community tailored to you.
Connect to customers looking for your skills. Standards, approvals and service guidance travel with every job, so you spend your time on the work — not on chasing details. You bring the expertise, we bring the tech.
- Business in a box
- Shared queue
- Faster approvals
Proudly featured in
- Bloomberg
- Vogue Business
- Sourcing Journal
- RETHINK Retail
- Axios
- Trellis
eTextile CommunicationsFebruary 6, 2026
TheReturn, Alternew partner to expand repair and returns services for fashion brands
An integrated platform pairing decentralised returns locations with care and repair guidance — so tailoring, cleaning, repair, and warranty run through local providers instead of a return label.
Read the article
Get started
Connect to your circular future.
Tell us about your brand and we'll show you how a request moves through the platform — your products, your coverage rules, your locations.Bring your craft to a network of brands and customers who need it. Tell us about your shop and we'll be in touch.
- Pilot in
- 6 weeks
- Works with
- Your existing POS
- Starts at
- One location
- You bring
- The expertise
- We bring
- The tech
- Setup
- A business in a box